Another project I did while at Accademia Italiana, this brief was to create a bridge fashion brand identity. I created "Maxi Mour" to appeal to a target demographic of 20-39 year-old females. I designed the product-defining pattern, logo, and price tags. I used stock handbag shapes to show the pattern.
This brand name and all product design is Copyright © 2012 Nateekan Fawell